Strategy is at the heart of our creative process to achieve impactful content.
Starting with a content workshop, we identify a clear content vision that will serve brand equity and create measurable business results. We believe that strategy needs to be agile and capable of adopting
to everchanging dynamics of Google, YouTube and other social media platforms.
Based on the core strategy, our creative team develops unique content ideas for YouTube as well as social media integrations. Originality is not always key for success on YouTube, brands can easily stand out by adopting already trending content formats. So our creative team spend a good portion of their time watching YouTube videos which we support very much. : )
Creative production is as vital as the creative idea itself. We believe that production should be affordable for brands to be constant content providers. We serve full package production services (set design, shooting, post production) inhouse without creating extra costs.
Great content does not mean that anyone will see it! YouTube is a search engine! So strategic content help brands to be discoverable through search. We create content that the audience is searching for. We optimize your content on a regular basis for your brand to dominate search ranks. Your brand can be the leader of search even if you have the smallest share of voice on conventional media.
Collaborating with influencers or professionals is a great way to increase your brand’s reach, engagement and credibility. However one shot projects, product placements or influencer driven content do not create long term success. We help brands connect with influencers or professionals and manage the process so the content will be on equity and serve brand KPIs.
We believe that social media management should be content driven. So we dedicate at least one day for production (Photography and video) for our social media clients included in their monthly fee, without any extra charge.
As content is no more a nice to have component of marketing efforts, it needs to bring measurable business results. We make sure that your content is linked with the right tools to generate lead, sales or trial.
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